Setup FAQ
Answers for catalog ad readiness, SFTP delivery, Feed Guardian, optional Ads intelligence, conversions, and catalog plans.
Does the app scan the whole Shopify catalog?
Yes. The app examines every active product, then shows how many live parent products and eligible variants will be included automatically.
What counts as a live product?
A live product is a coverable active Shopify parent product included in the feed. Live parent products determine the plan. Eligible variants are included without separate variant charges.
Where do the SFTP settings come from?
Create or edit a product feed in OpenAI Ads Manager. Copy the generated SFTP username and password into the app, or use the SSH public-key option. The app supplies guided steps and a connection test.
Does testing the connection upload a file?
No. Connect feed signs in and lists the destination directory. It does not replace the existing feed.
Can I upload manually?
Yes. After using Connect feed, select Start daily feed for the first delivery. Once setup is complete, use Sync now whenever you need a fresh complete snapshot before the next automatic daily run.
Can OpenAI retrieve the feed from a Hosted URL?
Yes. SFTP remains the recommended default, but Advanced → Feed delivery can create a stable HTTPS address for the latest validated feed. The address uses an opaque token and can be rotated or disabled without changing SFTP.
Does a successful SFTP upload mean the feed was accepted?
No. The app reports successful transport to SFTP. Confirm processing, product counts, and any feed errors separately in Ads Manager.
How often is the feed refreshed?
Configured feeds receive a complete daily snapshot of every live product. Shopify catalog changes are included in the next daily run; use Sync now when you need an earlier complete snapshot.
Can I preview feed changes before delivery?
Yes. A preview compares the next complete snapshot with the latest delivered feed and shows additions, removals, price, availability, content, and blocking changes without uploading a file.
What does Feed Guardian monitor?
It watches failed syncs, stale delivery, credential failures, unusually large catalog changes, and changes to the stable OpenAI product-feed specification. Optional email alerts are deduplicated.
Is an OpenAI Ads API key required?
No. Core catalog scanning and SFTP delivery work without it. The optional Ads intelligence connection adds serving diagnostics, campaign visibility, conversion tools, and paused campaign drafts.
Can BridgeSFTP create or activate a campaign?
The optional Ads API tool can create a complete oCPC product-feed draft containing a campaign, click-billed ad group with a visible Purchase CPA bid cap, and dynamic product template. Every resource is paused, and BridgeSFTP never activates ad spend automatically.
Can BridgeSFTP create or edit campaigns in bulk?
It can create up to five complete paused oCPC product-feed campaign graphs per confirmed batch and can pause merchant-selected campaigns. Structural edits use OpenAI's supported Export for edit and Bulk upload workflow. BridgeSFTP never activates campaigns or raises spend in bulk.
Can BridgeSFTP prepare a custom audience?
Yes. The audience assistant validates and SHA-256 hashes one email or phone list locally in the browser, removes invalid and duplicate rows, and downloads an OpenAI-compatible file. Raw identifiers never reach BridgeSFTP. OpenAI currently requires the merchant to upload the file in Ads Manager, where at least 25,000 matched users are required and 100,000 or more is recommended.
Does Ads intelligence reconcile the whole catalog?
Yes. A refresh joins each Shopify product to available 30-day spend, impressions, clicks, CTR, CPC, CPM, country, device, and ad review data. Serving, zero-impression, missing, and stale states remain distinct.
What does Conversion Signal Guardian check?
It finds duplicate standard events, more than one Purchase source, incomplete Shopify conversion delivery, and provider conflicts that can weaken measurement or oCPC readiness.
What does the oCPC Readiness Center check?
It checks the advertiser connection, delivered feed, single-source Purchase goal, recent conversion signal, attribution macros, conflicts, and account eligibility before a paused draft is created.
Can I start from an existing CPC campaign?
Yes. BridgeSFTP can clone supported description and location settings into a new paused oCPC draft without changing the original CPC campaign.
Do attribution parameters change Shopify product URLs?
No. Supported campaign, ad group, ad, and account macros are applied to feed landing-page URLs. Shopify product URLs remain unchanged.
Can BridgeSFTP set up Shopify conversion tracking?
Yes. With the optional OpenAI advertiser API connection, an authorized admin can opt in. Shopify first asks for optional Customer events and Web Pixels permission; after approval, setup can connect page views, product views, adds to cart, checkout starts, and purchases. Shopify controls consent, while BridgeSFTP sends sanitized events through OpenAI's server-side Conversions API. The app never activates tracking silently, and declining does not affect feed delivery.
What customer information is sent for conversions?
BridgeSFTP does not send customer names, emails, phone numbers, addresses, or Shopify customer records. It sends the event, product details, value and currency when relevant, a URL without query strings, the browser user agent, consent state, and OpenAI's opaque attribution references when available.
How do promotions work?
Enter a valid code before activating feed delivery. Applying a code does not upload a feed or create a charge by itself. The app shows the discounted price before activation. A promotion never removes products from the feed.